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So you need a website, and you need it done quickly!
The time it takes to build a website depends on you—yes, you! Building a website is a collaborative process. While the website designer can create the overall look and feel of the site, a key element is needed to make the vision a reality. That key element is communication. When communication fails, many things can go wrong with a website project, affecting the desired outcome of how your website functions.
Here are some tips to help you better communicate your vision to your website designer.
Tip #1 - Problem Solving For Your Customers
Most people who want websites are business owners. Assuming you fall into this category, you will likely want a website to market to your customers. Since you know the industry you work in, you understand your customer's needs. For example, if you are a store that specializes in selling affordable hiking gear, then you know the problem you are trying to solve. Your customers are looking for affordable hiking gear. You are solving their problem by offering brand-name hiking gear for a reasonable price.
It’s essential to convey this information to your website designer. While the issue you are trying to solve may be clear to you, it might not be as apparent to the person developing your website. This is particularly true if your product or service is highly specialized.
Tip #2 - Be Clear About Your Expectations
In addition to marketing your product or service, consider what you want your website to achieve for you. Whether you are aiming to improve your visibility on Google or increase your social media followers, it's essential that your website is designed to fulfill your expectations. A website is not a one-size-fits-all solution.
If your goal is to enhance your social media following, having a website is beneficial, but it might not address your social media challenges. Reevaluating your social media strategy could be more effective than simply creating a website. Be sure to communicate your expectations and goals to your website designer. They can guide you to ensure your expectations are met.
Tip #3 - Borrow Inspiration
There is a reason why there are so many Pinterest addicts out there. We love looking for ideas for projects we are working on. From home decor to baking or building a shed, we love to borrow inspiration to help fuel our creativity. Website design is no different!
When beginning a website build, it is okay to borrow inspiration from a website that you like. In fact, it is highly encouraged! A picture speaks a thousand words, but a website speaks a thousand more! If you have some URLs to share with your website designer, it will help them understand the overall visual look you are going for.
Tip #4 - Being Responsive Is Being Responsible
While your website designer can work quickly and efficiently to complete your site, you also need to be accessible to answer questions. Perhaps taking off for a cruise in the Caribbean the week you are scheduled to have your website built is not the best idea!
As a business owner, you are busy. We get it! Having a reasonable response time will ensure that you are getting the best result for your website project.
Final Round-Up
By keeping the above four tips in mind, you’ll likely have your website done quickly and efficiently. Communication is the key ingredient in every successful website project. At Purple Lilac Digital Media, we help make websites and marketing easy. Connect with us today to get started on your next marketing project.