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Meta (Facebook and Instagram) is the main social media platform that small and medium-sized businesses use to connect with customers. Therefore, it’s essential to stay updated on all the new changes. We’re here to keep you informed and explain what’s happening!
Facebook recently introduced several significant changes that will affect your social media experience in 2025. First, Meta AI (Artificial Intelligence) will be more prominent in your Facebook chats. Secondly, community notes will replace fact-checking, similar to the model also used on the social media platform X (formally Twitter).
Meta AI Becomes Front and Centre In Your Facebook Chat Experience
Your Facebook chat experience is about to become more personalized! Meta will now use AI to remember certain details from your one-on-one chats in your Facebook Messenger. This feature will not be available in group chats. You’ll have the option to delete anything that Meta AI remembers from your conversations.
You’ll also notice the interface design of your Facebook mobile account is now more AI-focused.
The outline of your app has shifted; you now go to the left to find your menu. The icon for your profile, previously located there, is now reserved for AI. Users might accidentally click the AI button while looking for their profile. In the top right corner, you can explore Meta’s AI offerings. This is prompting an increased reliance on AI. We’ve included some photos below to give you a clearer understanding of this change. This move was made by Meta to likely provide the algorithm with more information about users to better personalize AI offerings.
What the Change to Community Notes Means for You
Recently, Meta made big news when it announced that it was swapping its third-party fact-checking program in favour of a community notes-based approach.
Third-party fact-checking verifies the accuracy of claims, statements, or content (such as news articles, social media posts, videos, or advertisements) by independent organizations specializing in fact-checking.
Community notes, on the other hand, is a collaborative approach to fact-checking and content moderation where users themselves are empowered to contribute to the process of evaluating the accuracy of information. It relies on the collective input of a community to highlight, assess, and correct misinformation or misleading claims in real-time.
This migration from third-party fact-checking to community notes is starting in the United States. There have been no plans yet to roll out this change to Canada. For now, the implementation of community notes will not affect Canadian users. Should there be an update, we’ll let you know!
Final Roundup!
For now, the push for more engagement with AI is the most significant Meta change that busy business owners need to know about.
At Purple Lilac Digital Media, we are here to help busy business owners navigate the continuously changing social media landscape. Follow our blog for more tips and information on digital marketing!